Brief introduction

Are you seeking strategies to increase the visibility of your business and attract more potential customers? If so, creating a tailored brand page on marketplaces controlled by agency directories can be the ideal solution. We’ll look at the 20 benefits of having a brand page on these platforms in this article and how they can help your company.

For every firm, a focused brand page in a marketplace that is owned by an agency is a useful resource. You may raise brand awareness, produce leads, and enhance revenue with its assistance. This blog post will teach you how having a brand page on these agency platforms can assist you in achieving your business objectives.

We’ll go into detail about the 20 benefits of having a focused brand page, including everything from better visibility to improved conversion rates. Additionally, you will hear from experts in the field who have knowledge of agency-owned marketplaces, giving you even more insight into the advantages of this tactic. So let’s get started and see how a focused brand page may advance your company.

What is a targeted brand page?

Targeted brand pages are specific web pages or social media profiles that are created by companies to showcase their brand and products/services to a particular audience. These pages are designed to attract and engage a specific group of customers, rather than trying to appeal to a broad range of consumers. 

For instance, a retailer of clothing might develop a social media brand page with a specified target audience of women between the ages of 18 and 35 who are interested in fashion and beauty. This page may include material that appeals to this particular demographic, such as fashion advice, cosmetics tutorials, and customer reviews. The business can improve sales, get greater brand loyalty, and attract more followers by producing content that appeals to this audience.

On a number of channels, including social media sites like Facebook, Instagram, and Twitter as well as the business’s own website, targeted brand pages can be developed. These sites’ material can be presented in a variety of ways, including images, videos, blog articles, and infographics. The idea is to develop visually appealing, informative, and engaging content for your target audience.

More than just strong content creation is required to have a successfully targeted brand page. Businesses must also spend money promoting their page and gaining followers. To increase visitors to the page, this can entail running advertisements, collaborating with influencers, or using email marketing or other means.

Tailored brand pages are a potent digital marketing tool that enables businesses to really connect with particular consumers. Companies may get more followers, foster brand loyalty, and boost sales by developing content and promotions that speak to the interests and requirements of their target audience. A focused brand page must be carefully planned, promoted, and maintained to be successful.

What are agency-owned marketplaces?

Agency-owned marketplaces are digital platforms that are owned and operated by marketing agencies. These marketplaces provide a centralized location where clients can purchase a variety of marketing services and tools, such as creative services, ad placement, analytics, and more.

The goal of agency-owned marketplaces is to provide clients with a one-stop shop for all their marketing needs, while also streamlining the marketing process and reducing costs. By offering a range of services on a single platform, agencies can provide greater value to their clients and build long-term relationships.

There are a number of benefits to using agency-owned marketplaces. First, they provide clients with access to a wide range of marketing services and tools that are curated by the agency. This can save clients time and money by eliminating the need to search for and vet multiple vendors.

Second, agency-owned marketplaces can help clients stay up-to-date with the latest marketing trends and technologies. Agencies are often at the forefront of new developments in the industry, and by offering these services in their marketplace, clients can stay ahead of the curve.

Third, agency-owned marketplaces can provide clients with greater transparency and control over their marketing campaigns. Clients can view all of their marketing activities in one place, and can easily track performance metrics and make adjustments as needed.

Finally, agency-owned marketplaces can provide agencies with a new revenue stream. By offering a range of services and tools on a single platform, agencies can generate additional income and increase profitability.

There are several examples of agency-owned marketplaces in the market today. For example, Accenture Interactive’s Programmatic Services Marketplace offers a range of programmatic media buying services, while WPP’s Choreograph provides clients with access to a range of creative, media, and technology services.

However, there are also some challenges to using agency-owned marketplaces. One potential issue is the potential for conflicts of interest. If an agency owns a marketplace and also provides services to clients, there is a risk that they may prioritize their own services over those of third-party vendors.

Agency-owned marketplaces are a growing trend in the marketing industry, offering clients a range of services and tools in a single location. They can provide clients with greater convenience, transparency, and control over their marketing campaigns, while also offering agencies a new revenue stream. However, there are also potential challenges to using agency-owned marketplaces, such as conflicts of interest and ensuring the quality of services offered.

20 advantages of getting a targeted brand page on agency-owned marketplaces

Getting a targeted brand page on agency directories can offer a range of advantages for companies looking to expand their reach and connect with new customers. Here are 20 potential benefits:

1) Increased visibility

Having a targeted brand page on an agency directory can increase your company’s visibility and help you stand out among competitors. Listing your brand on an agency listing platform can increase your brand’s visibility. When potential customers search for businesses like yours, having a targeted brand page on reputable agency directories can make it easier for them to find you. This increased visibility can help attract more customers to your website and improve your brand’s overall online presence.

2) Access to a targeted audience

Agency platforms often attract a specific audience that is interested in marketing services, which can help you connect with potential customers who are already interested in what you have to offer. Listing your brand in a reputable agency directory can give your brand greater credibility and authority. Listing your brand on agency directories can provide industry-specific exposure, making it easier to reach your target audience. This can lead to increased referrals and more qualified leads, which can help drive sales and revenue.

3) Improved SEO

Agency listings can help improve your search engine rankings by providing high-quality backlinks to your website. Agency directories often have high domain authority, which can help boost your brand’s SEO ranking. These listing platforms often have high-quality backlinks, which can help improve your brand’s online visibility. Agency listing can improve SEO for brands by providing backlinks to their websites. When a brand is listed in an agency directory, it can create a backlink to the brand’s website. Search engines view backlinks as an indicator of the website’s credibility and authority, which can improve its ranking in search engine results in pages.

4) Greater credibility

Being listed in a reputable agency directory can help boost your company’s credibility and reputation. Being listed in agency directories can help enhance customer trust, which is essential for attracting and retaining customers. Having a targeted brand page on a listing platform can also improve your brand’s credibility and authority. By appearing on reputable directories, you demonstrate that your brand is trustworthy and has been vetted by industry experts. This can help attract more customers and differentiate your brand from competitors.

5) Increased website traffic

A targeted brand page on an agency directory can drive more traffic to your website by providing a direct link to your site. By appearing on these directories, your brand can attract more traffic to your website. When you have a targeted brand page on agency directories, potential customers can easily find and access your website, which can help generate more traffic and improve your brand’s online visibility.

6) More leads

Agency directories can help you generate more leads by connecting you with potential customers who are actively seeking marketing services. When your brand is listed on reputable directories, it can help improve your website’s overall user experience, making it easier for customers to find and access the information they need. These directories can bring more leads to businesses by providing a platform for agencies to showcase their services and expertise. By being listed in an agency directory, agencies can increase their visibility and reach potential customers who are actively searching for the types of services they offer.

7) Cost-effective marketing

Agency listing can be a cost-effective marketing strategy compared to other forms of advertising. Listing your brand on agency directories can be a cost-effective marketing strategy that provides long-term benefits. Listing platforms can help businesses and agencies reach a highly targeted audience of potential customers who are actively searching for their services. This can result in a higher conversion rate and lower customer acquisition costs.

8) Better targeting

Agency directories allow you to target specific audiences based on factors such as location, industry, or service offerings. The directory can help increase better targeting, which can help attract new customers and retain existing ones. These directory often have high domain authority, which can help boost your brand’s SEO ranking. By appearing on reputable directories, you can enjoy better online visibility and attract more traffic to your website.

9) Increased brand awareness

Being listed in an agency directory can help increase your company’s brand awareness by exposing your brand to a wider audience. A targeted brand page can help improve brand recognition, making it easier for customers to find and remember your brand.

10) Improved reputation management

Agency directories can help you manage your company’s reputation by providing a platform for customer reviews and feedback. Having a targeted brand page can help improve your brand’s online reputation. When your brand is listed on a reputable agency listing platform, it can enhance your credibility and social proof, which are essential for attracting and retaining customers.

11) Better analytics

Agency directories often provide analytics and reporting tools that can help you track the performance of your targeted brand page and make data-driven decisions. The agency owned brand pages use data and analytics to personalize the experience for your agency and brand. This can help your customers find products that are relevant to their interests and preferences, which can increase the likelihood of them making a purchase.

12) Improved social media presence

Many partner directories have social media components, which can help improve your company’s social media presence and engagement. By appearing in reputable agency directories, your brand’s online reputation can improve, which can help attract more customers. This can increase the visibility and reach of the agencies, which can in turn increase their social media following and brand recognition. Some directories also offer social media management services as part of their agency services. This can include managing social media accounts for businesses, creating content, and running ad campaigns.

13) Better networking

Agency directories can help you connect with other marketing professionals and potential partners in the industry. The directories can provide better networking opportunities by connecting businesses with agencies within their industry or niche. By having access to a comprehensive list of agencies and their services, businesses can identify potential partners and reach out to them to establish a professional relationship. This can facilitate networking and help businesses build relationships with other professionals and potential agency partners.

14) Increased trust

Being listed in an agency directory can help build trust with potential customers by providing them with valuable information about your company and its services. Being listed in reputable agency directories can help increase your brand’s social proof, which is essential for attracting new customers. Incorporate customer reviews and ratings on the product pages to provide social proof and build trust with potential buyers. This can increase their confidence in making a purchase and improve the conversion rate.

15) More sales

Agency directories can help you generate more sales by connecting you with potential customers who are interested in your services. By having access to a comprehensive list of agencies and the ability to compare and evaluate their services, businesses can select an agency partner that is best suited to meet their needs and achieve their goals. This can lead to a more productive and successful partnership, which can in turn improve customer loyalty.

16) Improved customer engagement

A targeted brand page on an agency directory can help you engage with potential customers and build relationships with them over time. Being listed on agency directories makes your brand more accessible to potential customers who are searching for businesses like yours.

17) Increased customer loyalty

By providing valuable information and resources on your targeted brand page, you can increase customer loyalty and build a community around your brand. By being listed in an agency directory, businesses and agencies can improve their online presence and reputation, which can build trust and credibility with potential customers. When customers are satisfied with the services provided by a business or agency, they can leave positive reviews and feedback on the directory.

18) Improved customer service

Agency directories can help you improve your customer service by providing a platform for customer feedback and complaints. This can improve the overall customer experience and increase customer loyalty, which can lead to repeat purchases and higher conversions. Some directories offer additional customer services support, such as dedicated account managers or customer service teams that can help businesses navigate the agency selection process and ensure a smooth transition to working with an agency.

19) Access to industry resources

Many directories provide resources and tools that can help you stay up-to-date with the latest industry trends and best practices. By providing a comprehensive list of agencies, these directories make it easier for businesses to find and connect with agencies that can provide the services they need. Additionally, many directories offer resources such as articles, whitepapers, and industry reports that can help businesses stay up-to-date on the latest trends and best practices in their industry.

20) Greater control

By managing your targeted brand page on an agency directory, you have greater control over your company’s online presence and reputation. Having a targeted brand page on agency directories can give you a competitive edge over businesses that aren’t listed. Most directories allow businesses and agencies to create a targeted brand page where they can control their messaging, branding, and marketing efforts. This provides them with greater control over how they are presented to potential customers and can help them differentiate themselves from their competitors.

How can Ekalavya Hansaj help brands?

As an agency directory platform, Ekalavya Hansaj can help brands connect with digital marketing agencies that can provide a range of services to help them achieve their marketing goals. Here are some ways that Ekalavya Hansaj can help brands as an agency directory:

1) Access to a wide network of agencies: Ekalavya Hansaj can provide brands with access to a wide network of digital marketing agencies that offer a range of services.

2) Expertise in digital marketing: Ekalavya Hansaj has expertise in digital marketing, which allows them to evaluate and recommend agencies based on their level of expertise and experience.

3) Industry knowledge: Ekalavya Hansaj has in-depth knowledge of the digital marketing industry, including the latest trends, technologies, and best practices, which allows them to recommend agencies that are up-to-date with the latest developments.

4) Targeted recommendations: Ekalavya Hansaj can provide targeted recommendations based on a brand’s specific needs and goals, such as SEO, social media marketing, or content marketing.

5) Quality assurance: Ekalavya Hansaj can vet agencies to ensure that they have a track record of delivering quality work and meeting client expectations.

6) Time-saving: By recommending pre-vetted agencies, Ekalavya Hansaj can save brands time in the agency selection process and ensure that they are connected with reputable and experienced agencies.

7) Increased ROI: By connecting brands with high-quality agencies, Ekalavya Hansaj can help them achieve a better return on investment (ROI) for their marketing spend.

Overall, Ekalavya Hansaj’s agency directory can provide brands with a range of benefits, including access to a wide network of digital marketing agencies, targeted recommendations based on their specific needs, and quality assurance to ensure that they are connected with reputable and experienced agencies.

Conclusion

In today’s digital age, establishing your brand’s online presence is more important than ever before. With so many businesses competing for attention, it can be challenging to get noticed and attract customers. One way to improve your brand’s online visibility and credibility is by getting a targeted brand page on agency directories.

By having a targeted brand page on agency platforms, you can enjoy numerous advantages that can help your business grow and succeed in the long run. Having a targeted brand page on an agency platform can provide numerous advantages for your business. From increased visibility and credibility to improved SEO and better user experience, the benefits of listing your brand on reputable agency listings are many. 

By attracting more traffic, generating more leads, and improving conversion rates, a targeted brand page on agency directories can be a cost-effective marketing strategy that provides long-term benefits for your business. So, if you’re looking to establish your brand’s online presence and attract more customers, getting a targeted brand page on agency directories is definitely worth considering. So, without any further ado, sign up with Ekalavya Hansaj today!

Frequently asked questions 

1) Is it possible to increase conversions on an agency-owned marketplace?

Yes, it is possible to increase conversions on an agency-owned marketplace. Agencies can boost conversions on their marketplace by optimizing product listings, using social proof, simplifying the checkout process, offering discounts, personalizing the shopping experience, implementing remarketing campaigns, and providing excellent customer service. However, improving the conversion rate is an ongoing process that requires continuous monitoring and optimization.

2) Which agency-owned marketplaces work best for your brand?

Determining which agency-owned marketplace works best for your brand requires careful consideration of several factors, such as the target audience, product offerings, and marketing strategies. It is important to research and analyze the performance and reputation of different marketplaces, as well as consider the fees and terms of use. Additionally, conducting market research and soliciting feedback from customers can help identify which marketplace resonates most with your brand and offers the most potential for growth.

3) What are some agency-owned marketplaces that offer targeted brand pages?

There are several agency-owned marketplaces that offer targeted brand pages for businesses to showcase their products or services. Here are a few examples:

A. Ekalavya Hansaj – A  marketplace that allows businesses to create a dedicated brand page and showcase their products to other businesses.

B. Etsy Wholesale – An online marketplace that connects independent retailers with makers and designers. Brands can create a wholesale profile and showcase their products to potential buyers.

C. Faire – A wholesale marketplace that connects retailers with independent brands. Brands can create a dedicated brand page and showcase their products to potential buyers.