The Strategy of Content Marketing

Published On: February, 2022
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Ekalavya Hansaj
Changing the future of content based marketplaces for Founders, Creators and Freelancers.

The Strategy of Content Marketing

The Strategy of Content Marketing online course on Coursera is offered by UC Davis, University of California. In this online course, instructor Sonia Simone who is Chief Content Officer at Rainmaker Digital, LLC. and has an instructor rating of 4.66/5 digs deep into core strategies used by content marketers to target customers. 

The Strategy of Content Marketing online course on Coursera allows students to learn about methods used to develop content marketing strategies, tools that can help measure the effectiveness of content marketing activities and campaigns. Further emphasis is laid on how to write compelling content copies and strategic frameworks to use when writing. 

Career Outcomes

28% started a new career after taking The Strategy of Content Marketing online course on Coursera and 33% got additional benefits after taking The Strategy of Content Marketing online course on Coursera.

Course Level

The Strategy of Content Marketing online course on Coursera is best for content professionals with an intermediate level understanding of Content marketing.

Hours To Complete

Course Language

The Strategy of Content Marketing online course on Coursera is primarily conducted in English Language and subtitles are available in Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish

Course Instructor:

The Strategy of Content Marketing online course on Coursera is conducted by instructor Sonia Simone who is the Chief Content Officer at Rainmaker Digital, LLC..

Course Syllabus:

Week 1: Week 1 of The Strategy of Content Marketing online course on Coursera focuses on the content marketing ecosystem where students are taught about what content should be able to do for companies of all sizes and how to make your content marketing effective. Week 1 of The Strategy of Content Marketing online course on Coursera takes about 3 hours to complete.

Week 2: Week 2 of The Strategy of Content Marketing online course on Coursera focuses on the strategic aspects like applying the 7A framework to your content. 7A framework is extremely important in the sense that it adds a strategic context to quality content creation which will actually work. Week 2 of The Strategy of Content Marketing online course on Coursera takes about 5 hours to complete.

Week 3: Week 3 of The Strategy of Content Marketing online course on Coursera focuses on another critical aspect which is journey mapping. Sessions during Week 3 of The Strategy of Content Marketing online course on Coursera teach professionals about the importance of crafting content as per the journey of their buyers and target audience

Please visit The Strategy of Content Marketing online course on Coursera for full details of the course syllabus

Course Rating: The online course rating for The Strategy of Content Marketing online course on Coursera is 4.5/5. 

Instructor Rating: This online course is taught by instructor Sonia Simone who is Chief Content Officer at Rainmaker Digital, LLC. and has an instructor rating of 4.66/5

Certificates Issued: Yes.

Course Cost: Course cost for The Strategy of Content Marketing online course on Coursera is dependent on whether you want the certificates issued. 

Financial Aid: Available

Course Delivery Mode: 100% Online

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