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Direct Marketing Workshop Presentation

Direct Marketing Workshop Presentation

INTRODUCTION TO

DIRECT
MARKETING

INTRODUCTION

  1. What’s direct marketing?
  2. Relationship marketing
    Traditional vs. Direct Marketing
  3. Inbound vs. Outbound Marketing
  4. Social Media

INTRODUCTION TO

DIRECT
MARKETING

Direct marketing is a method of marketing based on individual customer records held on a database.

It helps in identifying customer needs and wants more precisely.

Alignment with Relationship Marketing.

Focuses on Relationship Marketing

Customerretention is critical to company profitability

TRADITIONAL BASED MARKETING

The Four Ps of marketing (product, price, place, and promotion) are looked at strategically.

Operational details forthe product, price. and place are set. The target audience is assessed in detail.

The first customers are sought using promotion techniques. Advertising builds awareness, interest. and brand salience.

DIRECT MARKETING

A new product or service is developed, or a new channel is required.

IBM turns to direct marketing because its traditional markets are saturated and growth is taking place in the consumer and small business sectors

A database is built and used for analysis.

Databse

Attract a directresponse

Distribute directly to customers

An ongoing customerrelationship

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