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This Could Be You

HOW TO ACE
STORYTELLING

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TOPICS

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  1. Storytelling: Art or science?
  2. What storytelling is
  3. What storytelling isn’t
  4. Why do we tell stories?
  5. The storytelling process

HOW TO ACE STORYTELLING

STORYTELLING:

ART OR
SCIENCE?

HOW TO ACE STORYTELLING

Not a process,
method, or technique.
Storytelling is
described as an art.

HOW TO ACE STORYTELLING

It’s also the heart of
inbound marketing.

HOW TO ACE STORYTELLING

WHAT

STORYTELLING

IS

 

HOW TO ACE STORYTELLING

Useful info
in a narrative

HOW TO ACE STORYTELLING

About your
customers

HOW TO ACE STORYTELLING

A beginning
A crisis
A resolution

HOW TO ACE STORYTELLING

WHAT

STORYTELLING

ISN’T

HOW TO ACE STORYTELLING

Any 10,000
word article

HOW TO ACE STORYTELLING

A sales pitch

HOW TO ACE STORYTELLING

Boring

HOW TO ACE STORYTELLING

WHY DO WE

SELL STORIES?

HOW TO ACE STORYTELLING

Story solidify abstract
concepts and simplify
complex messages.

HOW TO ACE STORYTELLING

Stories bring
people together.

HOW TO ACE STORYTELLING

THE

STORYTELLING

PROCESS

HOW TO ACE STORYTELLING

HOW TO ACE STORYTELLING

THANK YOU

REFRENCE: THE ULTIMATE GUIDE TO STORY TELLING

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