4 tips to
Skyrocket your
eCommerce
store
Jessica
Christensen
Marketing Coach
101Marketing School
The Big Picture
A holistic e-commerce
marketing strategy is
made up of marketing
tactics both on an
off your website.
Is eCommerce the right
way to do business?
Marketing Tip 1:
Upsell your Products
Most of us have heard some variation of the
famous, “Would you like to supersize your order?”
Is one of your product models made of
slightly better leather? Or does one carry a special
component that’s handmade? Make sure to emphasize
the difference and ask, in the right places, if the
customer might want to upgrade.
Marketing Tip 2:
Integrate Instagram
Online stores with a
social media presence have
an average of 32% more
salesthan those that don’t.
(BigCommerce)
With over 500 million
daily active users, Instagram
is one of the fastest-growing
social apps around.
The key to mastering
your organic Instagram
presence is engagement
with your followers.
Marketing Tip 3:
Reduce abandoned carts
Harsh truth: You’re losing money
every time a visitor abandons their
cart without purchasing.
According to the
Baymard Institute,
69.23% ofshopping
carts are abandoned.
Exit-Intent popups have
helped recover 53% of
abandoning visitors.
(OptinMonster)
An email recovery campaign
can convince your visitors to
make a return visit and complete
their original purchase.
Marketing Tip 4:
Launch a Facebook store
85% of ordersfrom
social media sites come
from Facebook.
(Shopify)
Your Facebook store can
integrate directly with your
Shopify store so you don’t have
to keep a separate inventory.
For inspiration, have a look
at the Facebook store for
Fiercely by Valery Brennan.
Refereneces:
https://www.shopify.com/blog/ecommerce-marketing
https://wpforms.com/ecommerce-
statistics/#:~:text=There%20are%20an%20esti
mated%2012,tons%20of%20room%20for%20growth.
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