Any daily work task that takes 5 minutes will cost over 20 hours a year, or over half of a work week. Even if it takes 20 hours to automate that daily 5 minute task, the automation will break even in a year.”
-Anthony J Stieber
INFORMATION PRESENTATION
Workflow Automation
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Design
Logic
Execution
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Use Case
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Suppose you run a website that sells marketing resources.
The Challenge
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This one email could
be a potential lead.
Who knows, maybe you could get the person to convert?
But what if you’re too late and the lead gets “cold”?
The Manual Workflow
INFORMATION PRESENTATION
1.Email ddress is recorded in database
2. Email is forwarded to marketing team 3. Marketing team sends an email 4. Marketing team sends another email 5. Marketing team loses track among other leads 6. Sales team receives the email 10 days later 7. Lead is lost
INFORMATION PRESENTATION
The Automated Workflow
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1. Adding the subscribed email to a campaign upon form submission
2. Moving the email to different stages as per the actions taken
3. Following up through automated emails based on logic
4. Final deal closing by sales team
Facts
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of IT leaders say that the greatest return on investment (ROI) from automation occurs within operations. (Source: Frevvo)
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of IT decision-makers say that process automation is crucial to digital transformation. (Source: Frevvo)
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