LinkedIn is the world’s largest professional network, built to help members of all backgrounds and experiences achieve more in their careers. Our vision is to create economic opportunity for every member of the global workforce. Every day our members use our products to make connections, discover opportunities, build skills and gain insights. We believe amazing things happen when we work together in an environment where everyone feels a true sense of belonging, and that what matters most in a candidate is having the skills needed to succeed. It inspires us to invest in our talent and support career growth. Join us to challenge yourself with work that matters.
LinkedIn’s Digital Marketing team is looking for an SEO and Content Marketing Manager to help connect our members & non-members to meaningful product and marketing experiences. This role will work on Linkedin’s B2B Digital Strategy team focused on Linkedin Talent Solutions and working cross-functionally with Digital Marketing & Analytics, Product Marketing, Product Management, Business Development, and PR to help LinkedIn drive growth leveraging content marketing and SEO best practices. You should be comfortable managing agencies, influencing partners and stakeholders at all levels, and developing + socializing + executing strategies across multiple business units. Working closely with our marketing and agency partners you will have the scope to shape our end-to-end approach to SEO and content marketing and drive significant growth.
Strategy and stakeholder management
Define SEO business objectives, forecasting, and performance results
Serve as SEO and content marketing expert within Digital Marketing and provide strategic guidance to business unit marketing teams on content marketing and SEO strategy
Define content creation & syndication strategies for LinkedIn Digital Marketing
Develop scalable distribution strategies in partnership with Business Development and PR
Shape technology platform development to enhance SEO & Content Marketing impact
Shape inbound marketing efforts including blog posts and thought leadership content
B.S. or B.A. Degree in Marketing or related field
5+ years of SEO and content marketing experience
3+ years of experience with SEO analytics platforms
Knowledge of performance/digital marketing (SEM/Display/Paid Social) and the paid media marketplace
Experience forecasting, reporting, and delivering business results
Experience scaling content creation and marketing programs
Excellent problem solving & analytical skills
Excellent communication, interpersonal, and team building skills
Demonstrated resourcefulness, motivation, initiative and leadership
Demonstrated creativity leading to business results
Experience leading and working with cross-functional teams
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Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
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Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.