Who is this report for, and why do you need it? This report is critical for leaders at media and advertising companies, consumer brands, retail and
ecommerce companies, and agencies.
TikTok is no longer an experimental play—it’s a must-buy for an increasing number of advertisers.
But advertising on TikTok isn’t the same as on Facebook, Instagram, or YouTube. To excel on TikTok,
advertisers must use paid media strategically to support and build on creator-led, user-generated,
and owned content.
In our full “US TikTok Advertising 2022” report, Insider Intelligence analysts detail TikTok’s current
options for formatting and targeting, what types of companies are advertising on the platform,
how it’s helping them achieve different marketing objectives, and best practices for advertisers
integrating TikTok into their paid social strategy. The report will ultimately help you determine
whether TikTok advertising is right for your company.